Wednesday, September 12, 2012

Backstage Beauty: Rolando Santana S/S 13

When it comes to making models look super-human and runway-ready, hair stylists play a huge role.

At the Rolando Santana S/S 13 presentation on Wednesday, Aveeno Celebrity Stylist Patrick Melville transformed models' lackluster tresses into perfectly tousled masterpieces.

Patrick Melville styling backstage at the Rolando Santana S/S 13 presentation. 

He created volume  and texture to strands with the help of Aveeno Active Naturals Pure Renewal Dry Shampoo to complement Santana's water-inspired designs. “I chose this subtle, 70’s inspired style that gently swept tresses around the face to give a wispy, natural look,” commented Patrick. “The dry shampoo literally transforms the hair texture for more a more dramatic look.”

Aveeno Active Naturals Pure Renewal Dry Shampoo available here, $8

If my fellow naturalistas and relaxed BGs are wondering if dry shampoo is for us, you'd be pleasantly surprised to learn that it's a great go-to for those in-between washings. It doesn't completely strip away our natural oils, which is key to keeping our curly coifs cute and healthy. I've used this product before and it served as a wonderful and quick alternative to washing. That said, I obviously wouldn't recommend using it too frequently to substitute standard shampooing.

Former "America's Next Top Model" winner, Jaslene Gonzalez, backstage.

A model getting styled backstage. 

Aside from the gorgeous hair on the runway, Santana's designs were stunning! His aquatic inspiration was brought to life with sheer, flowing dresses in pretty pastels like sea foam green and powder blue. Embellished trousers, feathery blouses, pretty peplums, and metallic high-waisted skirts rounded out the ultra-feminine collection.  

Overall, I spied several pieces that I'd warmly welcome into my spring/summer wardrobe! 

Rolando Santana S/S 13 presentation

SPOTTED: Dania Ramirez and Jessica White

Have you ever used dry shampoo? If so, what are your thoughts?

1 comment:

Anonymous said...

i never had but i might give it a try.